<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Idea Chamber</title>
	<atom:link href="http://ideachamber.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://ideachamber.wordpress.com</link>
	<description>Product Management and Product/Business Strategy Thoughtware</description>
	<lastBuildDate>Mon, 05 Oct 2009 21:45:18 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='ideachamber.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/c45c0d735a1cd23ff0e68fc75ff81b28?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>Idea Chamber</title>
		<link>http://ideachamber.wordpress.com</link>
	</image>
			<item>
		<title>Leviathan v. Lilliput: 9 Best Practices for Optimizing Your Adwords Effectiveness and Spend</title>
		<link>http://ideachamber.wordpress.com/2009/10/05/best-practices-for-optimizing-your-adwords-effectiveness-and-spend/</link>
		<comments>http://ideachamber.wordpress.com/2009/10/05/best-practices-for-optimizing-your-adwords-effectiveness-and-spend/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 03:27:56 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Campaign Optimizer]]></category>
		<category><![CDATA[Spend Optimization]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=168</guid>
		<description><![CDATA[Earlier this year, I had the opportunity to help a consulting client with their demand generation strategy. The client is a boutique retailer of high end women’s clothing. They sell through a chain of retail locations. Because the clothes are made to order, the business works by appointment only. If you need a dress, you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=168&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2009/10/05/best-practices-for-optimizing-your-adwords-effectiveness-and-spend/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>

		<media:content url="http://ideachamber.files.wordpress.com/2009/10/leviathanpicture.jpg" medium="image">
			<media:title type="html">SEO and SMM should account for more revenues over time compared to PPC</media:title>
		</media:content>
	</item>
		<item>
		<title>Product Strategy as Segmented Outcomes</title>
		<link>http://ideachamber.wordpress.com/2009/04/04/product-strategy-as-segmented-outcomes/</link>
		<comments>http://ideachamber.wordpress.com/2009/04/04/product-strategy-as-segmented-outcomes/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 21:23:45 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[developing product roadmaps]]></category>
		<category><![CDATA[outcome based segmentation]]></category>
		<category><![CDATA[product strategy]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=36</guid>
		<description><![CDATA[Readers of the Innovator&#8217;s Solution should be familiar with outcome-based segmentation as a key technique to identify customers for a breakthrough product.  The essence of the technique is to think through &#8220;outcomes&#8221; that existing or potential customers want to derive from a product or a service, and tailor existing or new offerings to align with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=36&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2009/04/04/product-strategy-as-segmented-outcomes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>
	</item>
		<item>
		<title>The Crying Game</title>
		<link>http://ideachamber.wordpress.com/2009/02/27/how-to-stop-kids-from-crying/</link>
		<comments>http://ideachamber.wordpress.com/2009/02/27/how-to-stop-kids-from-crying/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 08:46:25 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[Mindfulness]]></category>
		<category><![CDATA[parenting]]></category>
		<category><![CDATA[how to stop kids from crying]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=154</guid>
		<description><![CDATA[I am delighted to announce a new technique to stop kids from crying when they decide to throw tantrums. Results are guaranteed based on one data point. Here&#8217;s the approach.
When the kid cries, tell him/her you are going to record it. I found my cell phone&#8217;s memo feature really handy to record crying spells. Once [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=154&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2009/02/27/how-to-stop-kids-from-crying/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>
	</item>
		<item>
		<title>Convergence in Content, Commerce, Campaign Optimization</title>
		<link>http://ideachamber.wordpress.com/2009/02/27/content-commerce-campaign-optimization/</link>
		<comments>http://ideachamber.wordpress.com/2009/02/27/content-commerce-campaign-optimization/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 08:37:56 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[Content Optimization]]></category>
		<category><![CDATA[Baynote]]></category>
		<category><![CDATA[Content Recommendations]]></category>
		<category><![CDATA[Loomia]]></category>
		<category><![CDATA[One Spot]]></category>
		<category><![CDATA[Techmeme]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=145</guid>
		<description><![CDATA[One of the things I am beginning to notice is the convergence in optimization technologies for ad targeting, content recommendations and product recommendations. In a prior article , I had talked about Context, Intent and Affinity as three techniques used to target ads on web pages and search results pages.
It turns out a number of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=145&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2009/02/27/content-commerce-campaign-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>
	</item>
		<item>
		<title>A Tot&#8217;s Thoughts</title>
		<link>http://ideachamber.wordpress.com/2009/01/04/a-tots-thoughts/</link>
		<comments>http://ideachamber.wordpress.com/2009/01/04/a-tots-thoughts/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 04:46:29 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[Mindfulness]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=143</guid>
		<description><![CDATA[For a long time, I have been very curious about what my child is thinking, from moment to moment. I think I have found a way into her thoughts, so to speak, using the following game. I told that I would count 1-2-3, then stop, and ask her for her thoughts. I would just listen [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=143&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2009/01/04/a-tots-thoughts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>
	</item>
		<item>
		<title>Competitive Positioning in Internet Advertising</title>
		<link>http://ideachamber.wordpress.com/2009/01/02/competitive-positioning-internet-advertising/</link>
		<comments>http://ideachamber.wordpress.com/2009/01/02/competitive-positioning-internet-advertising/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 01:37:26 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Value Click]]></category>
		<category><![CDATA[Adbrite]]></category>
		<category><![CDATA[Right Media DMX]]></category>
		<category><![CDATA[Right Media]]></category>
		<category><![CDATA[Google Adsense]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Revenue Science]]></category>
		<category><![CDATA[Pubmatic]]></category>
		<category><![CDATA[Project Rubicon]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[Glam Media]]></category>
		<category><![CDATA[Adroll]]></category>
		<category><![CDATA[Competitive Positioning Internet Advertising]]></category>
		<category><![CDATA[Efficient Frontier]]></category>
		<category><![CDATA[advertiser buying guide]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=117</guid>
		<description><![CDATA[Part 3 of US Internet Advertising Landscape
Read Part 1 here
Read Part 2
If you are a publisher or an advertiser today, there is a bewildering array of choices for you regarding how you monetize your content as a publisher or reach a desired audience as an advertiser. The final article in this series is an attempt [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=117&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2009/01/02/competitive-positioning-internet-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>

		<media:content url="http://ideachamber.files.wordpress.com/2009/01/positioning.jpg" medium="image">
			<media:title type="html">Positioning in the Internet Advertising Landscape</media:title>
		</media:content>
	</item>
		<item>
		<title>Context, Intent and Affinity…the “CIA” of Internet Advertising</title>
		<link>http://ideachamber.wordpress.com/2008/12/27/context-intent-and-affinity-internet-advertising/</link>
		<comments>http://ideachamber.wordpress.com/2008/12/27/context-intent-and-affinity-internet-advertising/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 08:46:40 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Behavioral targeting]]></category>
		<category><![CDATA[Beyond Adwords]]></category>
		<category><![CDATA[Blue Lithium]]></category>
		<category><![CDATA[Context targeting]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[Intent targeting]]></category>
		<category><![CDATA[monetizing classifieds]]></category>
		<category><![CDATA[monetizing Facebook]]></category>
		<category><![CDATA[monetizing twitter]]></category>
		<category><![CDATA[Reach vs CPM]]></category>
		<category><![CDATA[Valueclick]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=100</guid>
		<description><![CDATA[This is Part 2 of the US Internet Advertising Landscape. Read Part 1.

Context, Intent and Affinity…the “CIA” of Internet Advertising
 
From a marketer’s perspective, the efficacy of any messaging medium boils down to its ability to:
 

Reach the widest possible consuming population. In Internet advertising, the most common metric for reach is the number of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=100&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2008/12/27/context-intent-and-affinity-internet-advertising/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>

		<media:content url="http://ideachamber.files.wordpress.com/2008/12/ctr_reach.jpg" medium="image">
			<media:title type="html">Reach vs CTR for select sites and ad networks</media:title>
		</media:content>
	</item>
		<item>
		<title>Estimates of eBay Conversion Rates</title>
		<link>http://ideachamber.wordpress.com/2008/12/26/ebay-conversion-rates/</link>
		<comments>http://ideachamber.wordpress.com/2008/12/26/ebay-conversion-rates/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 10:40:42 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[eBay conversion rate for listings]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=87</guid>
		<description><![CDATA[Recently, I saw an investor relations presentation by eBay (available on the company website), where it provided a nice formula for how the eBay Marketplace makes money.
Briefly, eBay&#8217;s Marketplace revenues are a percentage of the Gross Merchandise Volume (GMV) which is the value of the goods actually sold on the marketplace. The relevant equations:
(1) eBay [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=87&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2008/12/26/ebay-conversion-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>

		<media:content url="http://ideachamber.files.wordpress.com/2008/12/ebay.jpg" medium="image">
			<media:title type="html">ebay</media:title>
		</media:content>
	</item>
		<item>
		<title>The US Internet Advertising Landscape</title>
		<link>http://ideachamber.wordpress.com/2008/12/26/internet-advertising-spending/</link>
		<comments>http://ideachamber.wordpress.com/2008/12/26/internet-advertising-spending/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 08:02:41 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[market sizing]]></category>
		<category><![CDATA[Digital Signage]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Advertising Spend]]></category>
		<category><![CDATA[Mobile Ads]]></category>
		<category><![CDATA[Online Classifieds]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Video Ads]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=77</guid>
		<description><![CDATA[The US Internet Advertising Landscape: Part 1- Overview and Top Level Opportunities
 
In my quest to find a single report that would teach me all about Internet advertising, I ended up creating one myself by piecing together disparate pieces of data from many sources. As the saying goes, the journey was its own reward in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=77&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2008/12/26/internet-advertising-spending/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>

		<media:content url="http://ideachamber.files.wordpress.com/2008/12/2008usadspending.jpg" medium="image">
			<media:title type="html">2008US_Ad_Spending</media:title>
		</media:content>
	</item>
		<item>
		<title>A Moppet Medium</title>
		<link>http://ideachamber.wordpress.com/2008/12/07/moppet-medium/</link>
		<comments>http://ideachamber.wordpress.com/2008/12/07/moppet-medium/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 21:03:25 +0000</pubDate>
		<dc:creator>Idea Chamber</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://ideachamber.wordpress.com/?p=68</guid>
		<description><![CDATA[For a while, my 4-year old and I have been playing a game where we take turns being Barack Obama and John McCain. After Mr. Obama won, my 4-year old wanted to be Barack and Barack only. Not to be outdone, I insisted that she had to make a victory speech since she had won. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ideachamber.wordpress.com&blog=1278631&post=68&subd=ideachamber&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ideachamber.wordpress.com/2008/12/07/moppet-medium/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ba0de017f042f6baf74d3617295fd82?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Idea Chamber</media:title>
		</media:content>
	</item>
	</channel>
</rss>